AI Insights · Timothy · January 2022
Top 5 Drawing & Coloring Apps on Android in Oceania for Q4 2021
Discover the performance of the top 5 Drawing & Coloring apps on Android in Oceania during Q4 2021, including trends in downloads, revenue, and active users.
In the fourth quarter of 2021, the Drawing & Coloring category on Android in Oceania saw some interesting trends. Here’s a closer look at the performance of the top five applications in this category, based on data from Sensor Tower.
Phone Case DIY from CrazyLabs LTD observed a notable rise in weekly downloads, starting from approximately 7K in early October and peaking at around 14K in the last week of December. The weekly active users mirrored this trend, increasing from 39.4K to 44.9K over the same period.
DIY Keyboard, also from CrazyLabs LTD, saw a surge in weekly downloads post its mid-November release, reaching a high of about 22.2K in mid-December before dropping to 7.7K by the end of the year. Weekly active users initially grew to 18.8K in mid-December but then decreased to 8.9K by the end of December.
Happy Color®: Coloring Book by X-FLOW maintained stable weekly downloads throughout Q4, with a slight increase towards the end of December, reaching approximately 4.8K. Revenue showed minor fluctuations, peaking at $226 in late November. Active users remained consistently high, peaking at 53.3K in the final week of December.
Paint by Number: Coloring Game from Oakever Games experienced steady revenue growth throughout the quarter, with the highest weekly revenue of approximately $1.1K in late December. Weekly downloads saw a gradual increase, peaking at about 5K in the last week of December. Active users followed a similar trend, rising from 31.7K to 30.6K by the end of the quarter.
String Pull, another CrazyLabs LTD application, had an initial spike in downloads post-release in mid-November, with a peak of around 16.7K in the third week. Downloads then tapered off to about 3.7K by the end of December. Active users peaked at 27.5K in late November and concluded the quarter at 18.1K.
For more detailed insights and data, visit Sensor Tower.